A well known example of a custom hand-drawn typographic logo is the iconic Coca-Cola script. Custom hand drawn typography can help with this as it is unique. It is important that the logo is unique and doesn’t just blend into all of the other logos in that sector. UniquenessĮnsure you have done your research and understand the both the competition and the market. Many logos may evolve over time, but you want to try and ensure only small iterations are needed to keep the brand fresh without wholesale rebranding. A logo needs to stand the test-of-time to be able to still resonate with the target audience over years and as the organisation develops. TimelessnessĬreating a logo using today’s “design fads” will lead to a dated logo very quickly. Before an organisation can be solely recognisable with their symbol, it is likely that significant marketing / advertising effort will be required, so it is imperative they work together, as well as apart. Logos are often constructed from two elements, the wordmark and the symbol. Creating a generic or bland logo at the heart of a brand will make it harder to to gain recognition and connection. Much of the identifiability of a logo is channeled through marketing and wider branding, but the logo is where it all starts. This isn’t solely communicated through the logo. The logo needs to be recognisable as the organisation, so it needs to be unique and stand out. The logo must be flexible enough to work on different backgrounds, on-line, in print, as an avatar, in greyscale and in different sizes. The avatar could be viewed at a small size so needs to be identifiable at dimensions of as small as 10mm². The growth of social media and the web has created the need for a effective logos/icons which can be viewed as an avatar, which is a small square representation of the logo, or in website headers. Today, there are a plethora of platforms in which the logo will be viewed, including online and offline. Years ago it was enough to have a logo that looks great in print. It’s good to be creative with the logo design process, but finding the right balance between legibility and creativity leads to a great, easily understood logo. It can be easy to get carried away with calligraphy style typography or clever wordmark logos, but it is essential that the brand can be clearly seen through the design. Simple iconography can really help a logo stand the test of time, as seen with global brands such as Apple and Nike. Simple logos can make a big impact on a customer quickly, as they need less time to decipher it. SimplicityĪs the famous saying goes KISS (Keep It Simple Stupid).
Best logos full#
You must remember that a great logo is highly versatile, so a grayscale version of the logo needs consideration, as it will not always be viewed in full colour.
![best logos best logos](https://graphicdesignjunction.com/wp-content/uploads/2016/12/best_logo_of_2016_39.jpg)
Using colour can also help the brand stand out from the crowd and get noticed. Colours can be very emotive and engage at a high level with the target audience. There are many ways that you can make the brand have greater impact, but a key way to do this is via the colour palette. Does it still tell the story and represent the organisation in the way you anticipated.
![best logos best logos](http://gdj.graphicdesignjunction.com/wp-content/uploads/2019/12/50_Best_Logos_Of_2019.jpg)
Now the logo can be scaled as large or small as needed, you also need to consider how it will work at both very large and very small sizes. This means that a logo can be scaled to infinite sizes without degrading in quality.
![best logos best logos](https://speckyboy.com/wp-content/uploads/2019/04/still-life-photography-30.jpg)
This means that the logo isn’t seen in simple pixels (this is how Photoshop views artwork), but instead, it is constructed in mathematical terms via border radiuses of the paths in the artwork (which is how Illustrator views artwork). To ensure this is the case the logo should be in a vector format. The logo needs to be scalable so that it can be manipulated to work across different mediums, from the web to a massive billboard. We should not only be designing the logo for our clients but also designing for the clients’ customers and stakeholders, as they are the ones we want to communicate with. Creating a logo that looks great isn’t enough, it must communicate the personality of the organisation, supporting it’s goals to becoming more successful.